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THE WOOL BOOK NOW AVAILABLE BY MAIL



American Wool Week sponsors and participants, and all purveyors of wool fiber fashion, interiors and furnishing products are showcased in The Wool Book. Distribution of The Wool Book went live on newsstands in September is now available by contacting Margo Locust at 678-761-5002 or margo@fabulousfloorsmag.com.

 

About The Wool Book

To provide its partners and multi-sector wool-products retailers with marketing and sales support, The Campaign for Wool teamed with Fabulous Floors Magazine to produce a custom publication, The Wool Book: A Design and Resource Guide For Interiors.

 

The Wool Book features a range of fashion and home interior products – carpet and rugs, bedding and upholstery. Additionally, it includes some interesting wool features – the history of sheep, breeds from other countries, and more. There are designer comments/features from experts like Gensler's Tom Vecchione and TV host, author and designer Mark Brunetz. With stunning interiors created with sumptuous wool, the overall look of the publication is spacious and stylish with strong imagery,” says Bridgette Kelly, Interiors Director of The Campaign for Wool.

 

The Wool Book is designed as a resource tool and carries an extended shelf life. Retailing for $9.95, it is actively promoted across the industry to consumers as well as to manufacturers, retailers, architects and designers.

 

The Wool Book: The Digital Edition, an app containing wholly additional content, is available in the App Store for iPhones and iPads and on Google Play for Android devices.

 

The Campaign for Wool encompasses all wool producers and allied industries. Wool fibers, fabrics and products from domestic US producers as well as New Zealand, Australia, South America, and Europe are featured editorially and/or graphically throughout The Wool Book.

 

The Wool Book is the one-stop resource introducing the value and livability of wool. It reinforces the price-value equation of wool-fiber products to the aspirational consumer. By leading the way to customer loyalty, The Wool Book is a vital tool to establish ongoing profitability by retaining and nurturing best customers,” says Fabulous Floors Magazine’s Publisher and Editor-in-Chief Margo Locust.

 

The Wool Book Print Edition and The Wool Book: The Digital Edition are available for bulk purchase by Manufacturers, Flooring Retailers and Design Centers.

 

To learn more about taking part in this landmark industry promotion, contact Margo Locust at 678-761-5002 or at Margo@FabulousFloorsMag.com.