Wool recovers well from crushing because it has a natural permanent crimp providing superior, natural texture and great resilience, especially under furniture and in living areas.

Wool resists soiling and is easy to clean because it has a natural scaly outer surface, which keeps dirt high in the pile of the carpet. Vacuuming is much more effective.

Wool wears well because its natural scaly outer surface provides flexibility—a wonderful resistance to damage from furniture and heavy traffic.

Wool is easy to clean because it has a natural protective membrane. Most spills initially sit on top of the carpet.

Wool is comfortable to live with because it doesn’t suffer from static electricity buildup and can naturally absorb moisture in humid conditions, then release moisture as the air dries out.

Wool is safe because it is naturally flame retardant.

Wool is environmentally friendly because it is a renewable resource and biodegradable.

Wool is cozy and inviting because of its natural textural quality and ability to keep you warmer in winter and cooler in summer.

*List of benefits provided by Wools of New Zealand.