Michael Aviza makes a career out of cleaning and repairing floors of all kinds. A Certified Carpet Inspector (among other professional qualifications), Mike owns his own company called Super Clean Carpet & Upholstery Cleaning in Albany, NY. He’s seen it all, from small spills to fire water damage.

“Don’t be afraid of wool!” Mike says, noting that, “it’s a shame wool isn’t used in homes more often.”

“People really don’t know that wool is a soft, luxury product that’s durable and cleanable and can last for generations with proper care,” he says.

• For dry soil removal, use an upright or central vacuum, and vacuum regularly. “You can still throw those rugs over the clothesline and shake them.” Removing abrasive soil particles that act like tiny razors to attack fibers is critical.

• Reposition rugs regularly, especially in high-traffic areas. It evens out the wear. In rooms with lots of light, repositioning rugs minimizes shading and fading of both the main floor and the rugs.

• Quality cushion absorbs foot traffic and minimizes slippage and backing movement on both carpet and rugs. “I suggest that rugs’ edges extend 2-3 inches beyond the cushion. Rugs look better and have a less abrupt transition, thus reducing trip hazards. I recommend avoiding tacky-type cushions, especially over carpet. They can cause a dirty spot over time.”

• For spills, “wool is inherently stain resistant,” but there are some things you can do to help wool survive the generations. Scrape up and blot as much as you can. Avoid flooding a stain; it just spreads the spot. “Blot up as much moisture as possible, then apply an APPROVED cleaner, such as a mild wool detergent. Use cool water only to rinse. For anything that doesn’t come up, ask a pro. Do NOT use standard cleaners found under your sink and do not brush aggressively!”

• Most damage is done by over-zealous homeowners. Some loose yarns can be gently pulled away. Connected strands can be cut at the carpet or rug layer. Rugs with badly soiled fringe (usually cotton) need to be removed from the home for cleaning.
How dirty is your rug or carpet? Take Mike’s test. Near one corner place a clean piece of paper. Fold the corner back over the paper, and tap a few times. “You’ll probably be surprised!”